Every Case Wins T&Cs

Better Beer Every Case Wins Terms & Conditions ("Conditions of Entry")



Better Beer Every Case Wins


Better Beer Company Pty Ltd (ABN 68 652 336 822) of 16 The Esplanade, Torquay VIC 2338

Promotional Period:

Start Date: 01:00am AEDT on 15/01/24

End Date: 11:59pm AEDT on 15/03/24

Eligible Entrants:

Entry is open to residents of Australia excluding South Australia aged 18 years of age or older who submit a Valid Entry.

Who can’t enter?

Directors, officers, management and employees (and their immediate families) of:

  1. the Promoter; and
  2. the agencies, companies or participating premises associated with this Promotion.

“Immediate family” means spouse, parent, natural or adopted child, and sibling (whether natural or adopted by a parent), whether or not they live in the same household as the director, manager, employee, officer, contractor, associated agency and company or organisation.



Qualifying Purchase

Specially marked cases of 24 (4x6) cans of Better Beer Zero Carb (subject to stocks remaining) or specially marked cases of 24 (4x6) bottles of Better Beer Zero Carb.

How to Enter:

To enter the Promotion, the entrant must complete all the steps in the following entry method (“Valid Entry”):

Entry Method 

  1. make a Qualifying Purchase from a participating Dan Murphy’s or a BWS liquor outlets (including online) within Australia which are stocking specially marked cases for this Promotion (“Participating Venues”) and retain their purchase receipt; 
  2. locate and scan the QR code on the specially marked case to visit the promotional website; and
  3. complete all required fields including the unique code printed inside their specially marked case to submit an entry.

Entrants will then receive an entry confirmation screen and automatic email with the detail of the instant win prize they have won and a unique code to redeem this.

There will be a total of up to 60,000 specially marked Better Beer cases available. Each carton will include 1 unique code.

For clarity, entrants must enter a valid unique code to submit a Valid Entry. If the unique code is invalid the entrant will be unable to submit their entry.

The Promoter is not responsible if your mobile device/desktop is not sufficiently capable for the purpose of submitting an entry.

Prize determination of instant win prizes:

All instant prizes will be determined using a computerised random system located at Ansible Pty Ltd, Level 3, 100 Chalmers Street, Surry Hills, New South Wales 2010 (“Ansible”).

Every entrant who submits a Valid Entry is entitled to an instant prize (subject to entry limits).

Number of winners:

There will be up to 60,000 instant winners.

Entries permitted:

Multiple entries are permitted subject to the following:

  1. limit of one (1) entry per Qualifying Purchase and unique code.
  2. maximum of six (6) entries permitted during the Promotional Period
  3. each entry must be completed separately and in accordance with these Terms and Conditions

For the avoidance of doubt, each unique code is equal to one entry.

Prizes & Prize Conditions:

See Annexure A below for the list of Prizes. All prizes must adhere to Prize conditions outlined in these Terms and Conditions and by the Promoter.  

Total Prize Pool:

Up to $1,694,895.00 which is estimated based on every entrant claiming and accepting a gift. 

Winner notification:

The winners will be notified of their instant win prizes immediately upon entering via the entry confirmation screen and automatic email in accordance with the "How to Enter" section above.

The winners of instant win prizes that are valued at more than $250 will be published on the Website by 25/03/2024 for a period of 28 days.

Proof of Purchase

You must keep the following as proof of purchase for all entries:

  1. unique code/s; and
  2. original purchase receipt/s.

If you don’t produce the above proof of purchase for all entries when asked, the Promoter may disqualify all of your entries and you will lose any right to a prize.

Proof of purchase must be identical to that provided by you with your entry.

Your purchase receipt must clearly identify where the Qualifying Purchase was made, the product/s purchased (which must be/comprise a Qualifying Purchase) and the date of purchase (which must be during the Promotional Period before you submitted your entry).

If, in the Promoter’s opinion, you have shared any proof of purchase with another person, your entries will be invalid, and you will lose any right to a prize.

Unclaimed Prizes:

There will be no unclaimed prizes. Instant win prizes will be automatically awarded to entrants via email to the email address provided with their entry (subject to any verification required by the Promoter, in its absolute discretion). It is your responsibility to ensure that you enter your email address correctly. If you fail to enter your email address correctly, the gift will not be able to be awarded. Any instant win prizes that are valued at $100 or less and remain un-won by 9am (AEST) on 15/06/2024 will be forfeited and the Promoter may dispose of such prizes as it sees fit.

In the event of an un-won instant win prize valued at over $100, it will be included in the Second Chance Prize Draw for all Eligible Entrants that have submitted an entry during the Promotional Period, to be drawn at 3pm (AEST) on 18/06/2024 at Ansible Pty Ltd, Level 3, 100 Chalmers Street, Surry Hills, New South Wales 2010.

Only one (1) second chance prize per entry can be awarded in the Second Chance Prize Draw. The winner/s of second chance prizes will be notified by email within five (5) business days of the draw.

The winners of second chance prizes that are valued at more than $250 will be notified publicly (and their details published) on the Website by 21/06/2024.

The winners of any second chance prize will have twenty-one (21) days to claim the prize from the draw or determination date. Any prizes that remain unclaimed following that period will be forfeited and the Promoter may dispose of such prizes as it sees fit.

Collection and use of your personal information:

If you are a winner, you must take part in all publicity, photography and other promotional activity as the Promoter requires without any compensation. You consent to the Promoter using your name and image in any promotional or advertising activity.

The Promoter may collect your personal information directly or through its agents or contractors including Ansible. The Promoter will use your personal information to conduct and manage the Promotion. The Promoter may disclose your personal information to its related companies, agents and contractors including Ansible to assist in conducting this Promotion, communicating with you or storing data. This personal information will be handled in accordance with the Promoter’s Privacy Policy which can be accessed at www.betterbeer.com.au/policies/privacy-policy. You can opt out at any time by emailing lisa@betterbeer.com.au

By selecting the ‘opt in’ box on the entry form, you consent to the Promoter using this information for future promotional and marketing purposes regarding their products and services including contacting you via electronic messaging.

Responsible Drinking:

Enjoy alcohol responsibly. Consider the safe drinking levels recommended in the National Health and Medical Research Council Australian Guidelines to Reduce Health Risks from Drinking Alcohol – see: www.nhmrc.gov.au/about-us/publications/australian-guidelines-reduce-health-risks-drinking-alcohol. See also the NSW Liquor Competition Guidelines and Intoxication Guidelines at www.liquorandgaming.nsw.gov.au/documents/gl/gl4001-liquor-promotion-guidelines.pdf.

Where relevant, your participation in this competition may be subject to the liquor serving policy of businesses conducting the competition.

Permit Numbers:

Authorised under:

ACT Permit No. TP 23/02143

NSW Notification No. LTP/08048

  1. The entrant agrees and acknowledges that they have read these Conditions of Entry (and Schedule) and that entry into the Promotion is deemed to be acceptance of these Conditions of Entry (and Schedule). Any capitalised terms used in these Conditions of Entry have the meaning given in the Schedule, unless stated otherwise.
  2. If any prizes in the Promotion are un-won, in accordance with the Schedule, they may not be awarded to any entrant and the Promoter may dispose of such prizes as it sees fit.
  3. The Promotion commences on the Start Date and ends on the End Date ("Promotional Period"). Entries are deemed to be received at the time of receipt by the Promoter and/or Ansible and not at the time of transmission by the entrant. Records of the Promoter and its agencies are final and conclusive as to the time of receipt.
  4. Valid and eligible entries will only be accepted during the Promotional Period.
  5. The Promoter and Ansible are not liable for any problems with communications networks. The entrant is responsible for their own costs associated with entering. If an entrant uses automatically generated entries or email addresses/addresses/aliases, they may be disqualified.
  6. You must not:
    1. Tamper with the entry process (including but not limited to manipulating the system via bots, script use, or any other means to circumvent the entry process);
    2. Engage in any conduct that may jeopardise the fair and proper conduct of the competition;
    3. Act in a disruptive, annoying, threatening, abusive or harassing manner;
    4. Do anything that may diminish the good name or reputation of the Promoter or any of its related entities or of the agencies or companies including Ansible that are associated with this competition;
    5. Breach any law; or
    6. Behave in a way that is otherwise inappropriate.
  7. A winner must, if required by the Promoter, sign disclaimer and release forms provided by the Promoter and other parties before taking a prize. If the winner (or their parent or guardian) does not sign these forms, the winner’s entry will be deemed invalid and the winner will lose any entitlement to the prize.
  8. If you, in the opinion of the Promoter (and/or a medical professional, as relevant  to the circumstances), are intoxicated, under the influence of alcohol or any other drug, behave aggressively or offensively, or behave in a manner which may diminish the good name or reputation of the Promoter or any of its related entities or the agencies or companies associated with this competition, is contrary to law or is otherwise inappropriate, the Promoter may cancel the prize or restrict  you from participating in any elements of the prize, at its discretion.
  9. Prizes and all elements of prizes must be taken as specified, as and when offered and cannot be altered or changed in any way by you or will be forfeited, and if forfeited, the Promoter will not be liable. If you forfeit the prize or any element of the prize for whatever reason, you will not be given cash or any alternative prize as a substitute. Prizes are subject to any additional terms and conditions imposed by the relevant supplier or the Promoter, including validity periods.
  10. Quality control errors will not invalidate an otherwise valid prize claim.
  11. If any winner chooses not to take their prize (or is unable to) or does not take or claim a prize by the time specified by the Promoter, or is unavailable, they forfeit the prize and the Promoter is not obliged to substitute anything for the prize.
  12. No part of a prize is transferable or exchangeable nor (except where cash is specified) redeemable for cash, unless otherwise specified in writing by the Promoter. The prize values are correct as at the date of preparing these Conditions of Entry and include any applicable GST. The Promoter is not responsible for any change in prize value.
  13. In the event a prize becomes unavailable for any reason, the Promoter reserves the right to substitute for it a prize of equal or greater value, subject to any necessary approval by the state/territory gaming authorities.
  14. No entry fee is charged by the Promoter to enter the Promotion.
  15. The Promoter is not liable for entries, prize claims or correspondence that are misplaced, misdirected, delayed, lost, incomplete, illegible or incorrectly submitted, due to circumstances beyond the Promoter's reasonable control.
  16. If any dispute arises between you and the Promoter concerning the conduct of this Promotion or claiming a prize, the Promoter will take reasonable steps to consider your point of view, taking into account any facts or evidence you put

forward, and to respond to it fairly within a reasonable time. In all other respects, the Promoter’s decision in connection

with all aspects of this Promotion is final.

  1. The Promoter collects personal information about you in order to conduct and manage this competition. If the personal information requested is not provided, you may not be able to participate in this competition. The Promoter may disclose your and your companions' personal information to third parties including its related bodies corporate, contractors and agents, prize suppliers and service providers that assist in conducting and managing this promotion. Your personal information may be disclosed to an entity located outside of Australia, in accordance with the Promoter’s privacy policy.
  2. The Promoter's Privacy Policy, located at www.betterbeer.com.au/policies/privacy-policy, contains information about:
    1. how to seek access to the personal information the Promoter holds about you and seek correction of the information; and
    2. how to complain about a privacy breach and how the Promoter will deal with such a complaint.
  3. By entering, you consent to receive email or SMS messages from the Promoter without any functional unsubscribe facility if they relate primarily to the conduct of this promotion.
  4. For the purposes of public statements and advertisements, the Promoter may only publish the winner's surname, initial and state/territory or postcode of residence.
  5. If, for any reason beyond the Promoter’s control, any aspect of this Promotion is not capable of running as planned, including by reason of computer virus, communications network failure, bugs, hardware or software failure, tampering, unauthorised intervention, fraud, technical failure, government directives, a pandemic or public health orders, the Promoter may cancel, terminate, modify or suspend the Promotion and invalidate any affected entries, or suspend or modify a prize, subject to any necessary approvals by the state/territory gaming authorities.
  6. The Promoter reserves the right, at any time, to validate and check the authenticity of entries and any entrant's details (including an entrant's identity, age, place of employment and place of residence). In the event that a winner cannot provide suitable proof as required by the Promoter and/or Ansible to validate their entry, the winner will forfeit any prize in whole and no substitute will be offered. If a prize has been awarded to an invalid entrant, that entrant must return the prize promptly upon request by the Promoter. Incomplete, indecipherable, inaudible, incorrect and illegible entries, as applicable, will at the Promoter's discretion be deemed invalid and not eligible to win. Entries containing offensive or defamatory comments, or which breach any law or infringe any third party rights, including intellectual property rights, are not eligible to win. The use of any automated entry software or any other mechanical or electronic means that allows an individual to automatically enter repeatedly is prohibited and may render all entries submitted by that individual invalid. Failure by the Promoter to enforce any of its rights at any stage does not waive those rights. If you or your entry are reasonably deemed by the Promoter to breach these Conditions of Entry, your entry (or at the Promoter's discretion, all of your entries) may be discarded.
  7. Nothing in these Terms and Conditions restricts, excludes or modifies any consumer rights under any statute including the

Competition and Consumer Act 2010 (Cth).

  1. Subject to the previous paragraph, the Promoter and its associated agencies and companies including Ansible will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense, damage, personal injury or death which is suffered or sustained (whether or not arising from any person's negligence or willful misconduct) in connection with this Promotion or accepting or using any prize (or recommendation), except for any liability which cannot be excluded by law (in which case that liability is limited to the greatest extent permitted by law).
  2. Without limiting the previous paragraph, the Promoter and the agencies and companies associated with this competition are not liable for any loss of, damage to or delay in delivery of prize/s, or for any damage that occurs to displayed prize/s (where relevant), where such loss, damage or delay occurs for reasons outside the Promoter's reasonable control. Unless otherwise specified, prize/s will only be delivered to addresses in Australia.
  3. Each entrant will upon the Promoter's request participate in and co-operate as required with all reasonable marketing and editorial activities relating to the Promotion, including (but not limited to) being recorded, photographed, filmed or interviewed and acknowledges that the Promoter may use any such marketing and editorial material without further reference or compensation to them.
  4. The Promoter accepts no responsibility for any tax implications and the entrant must seek their own independent financial advice in regards to the tax implications relating to any prize or acceptance of the prize. If for GST purposes this promotion results in any supply being made for non-monetary consideration, the entrant must follow the Australian Taxation Office’s stated view that where the parties are at arm’s length, goods and services exchanged are of equal GST inclusive market values.
  5. This competition is in no way sponsored, endorsed or administered by, or associated with any social media platform, including Facebook, Instagram and Twitter. You provide your information to the Promoter and not to any social media platform. You completely release any relevant social media platforms from any and all liability.
  6. Authorised under: ACT Permit No. TP 23/02143, NSW Notification No. LTP/08048

Annexure A – List of Prizes:

Prize Description

No. of


Prize Value

Total Prize

Value (Up to)

Prize 1: One (1) pair of Better Beer socks




Prize 2: One (1) Better Beer t-shirt




Prize 3: One (1) Better Beer cap




Prize 4:  One (1) Better Beer tote bag




Prize 5:  One (1) Better Beer driver cover




Prize 6:  One (1) Better Beer surf board




Prize 7:  One (1) Better Beer snow board




Prize 8:  One (1) Better Beer 20L esky




Prize 9:  One (1) Better Beer golf tour bag




Prize 10:  One (1) Better Beer golf tee bag




Prize 11: Twelve (12) Better Beer golf balls




Prize 12:  One (1) Better Beer cooler bag




Prize 13:  One (1) Better Beer fisherman beanie




Prize 14:  One (1) Better Beer golf cart




Prize 15:  One (1) SOUNDBOKS x Better Beer speaker 




Prize 16:  One (1) Better Beer high vis t-shirt




Prize 17:  One (1) $30 Better Beer gift card




Prize 18:  One (1) $20 Better Beer gift card