We are committed to managing personal information in an open and transparent manner and recognise the importance of protecting the privacy of our customers and other individuals who provide their personal information to us. This Privacy Policy explains how we will collect, hold, use and disclose your personal information, in accordance with the Australian Privacy Principles and the Privacy Act 1988 (Cth) (Privacy Act).

You agree to the terms of this Privacy Policy and consent to the collection, use and disclosure of your personal information as set out below when you access or use the website: betterbeer.com.au> (Website), purchase our products and/or services, enquire about our business, or otherwise contact or interact with our business.

We may amend this Privacy Policy at any time by posting amended terms to the Website.

If you do not wish for your personal information to be collected, used, held or disclosed as described in this Privacy Policy, please do not use the Website or otherwise provide your personal information to us.

 

Collection

We collect personal information such as your full name, date of birth (for age verification), contact details (e.g. email address, phone number, residential address), payment information, delivery address and instructions, order and purchase history and any other personal information you choose to provide when communicating with us. We may collect this information directly from you when you: 

• contact us via any of the forms on the Website; 

• request information through any part of the Website; 

• interact with us via our social media channels; 

• enter promotions or competitions that we run; 

• attend an interview or apply (or expressing an interest to apply) for a job with us; or 

• in any other situation where you request our products and/or services, or where the collection of personal information is reasonably necessary for us to provide, or take steps to provide, our products and/or services, or to otherwise operate our business. 

We may also collect personal information from third parties, such as service providers, contractors, or publicly available sources, where it is unreasonable or impractical to collect the information directly from you. 

Personal information is collected by lawful and fair means, and, where reasonable and practicable, directly from you. We take reasonable steps to ensure you are aware of the purposes for which we collect your personal information at or before the time of collection, or as soon as practicable afterwards.

If you do not provide the personal information we request, we may not be able to provide you with our products or services, process your orders, verify your age, respond to your enquiries, or otherwise interact with you as required for our business operations.

 

Use 

If you supply your personal information to us, we will store and use that information for purposes that are reasonably necessary for, or directly related to, our functions and activities, including to promote and sell our products and services and to fulfil our legal obligations. The purposes for which we may use your personal information include: 

• processing and fulfilling your product orders, including payment processing and arranging delivery;

• verifying your age and eligibility to purchase alcohol or other regulated products; 

• communicating with you regarding your orders, account, or in response to your customer service enquiries; 

• administering competitions, promotions and events; 

• sending you marketing and promotional communications, where you have provided your consent or where otherwise permitted by law (you may opt out of receiving such communications at any time);  

• improving our products, services and Website, including through the use of analytics, research and feedback you provide; 

• tailoring our products, services and marketing communications to you, based on your transaction history, shopping preferences and other personal information you have provided;

• responding to your questions and providing you with requested information;

• interacting with you via social media and digital marketing channels; and

• complying with our legal and regulatory obligations. 

We will only use your personal information for the purpose for which it was collected, or for related purposes that you would reasonably expect, unless you have consented to another use or we are otherwise permitted or required by law to do so.

 

Disclosure

We may disclose your personal information for purposes that are reasonably necessary for, or directly related to, our functions and activities, in accordance with the Australian Privacy Principles. The circumstances in which we may disclose your personal information include: 

• to facilitate the sale of our products and/or the provision of our services to you; 

• to our employees and to third party service providers that assist us in operating our business, such as payment processors, IT support providers, data storage providers, marketing agencies, logistics providers and retailers;  

• to our related companies and business partners, where this is necessary for our business operations or to provide you with products or services;

• where we are required or authorised to do so by law, including to comply with legal and regulatory obligations, or in response to lawful requests by public authorities; or

• for other purposes that are related to the primary purposes listed above, and which you would reasonably expect in connection with our functions and activities, or where you have otherwise consented.

We may also share information that was originally collected as personal information from you, but which has been de-identified or aggregated so that it can no longer be used to identify you personally.

Except as set out in this Privacy Policy, we do not sell, disclose or transfer personal information to any third parties.

 

Use or disclosure outside Australia 

If we are likely to disclose your personal information to overseas recipients, we will specify the countries in which such recipients are likely to be located, where practicable, or otherwise indicate the general regions. In particular, your personal information may be disclosed to third party service providers and partners located in New Zealand. We will take reasonable steps to ensure that any overseas recipients handle your personal information in accordance with the Australian Privacy Principles.

Your personal information may be stored on digital cloud storage or web hosting servers provided by third party service providers. These providers may operate globally, and as such, your personal information may be stored in various countries outside Australia. Due to the nature of these services, it is not practicable for us to specify in advance the countries in which your personal information may be stored, as server locations may change without notice to us. 

We will take reasonable steps to ensure that any overseas recipients, including those in New Zealand, handle your personal information in accordance with the Australian Privacy Principles. We will not disclose your personal information to overseas recipients unless we have taken reasonable steps to ensure they comply with the Australian Privacy Principles, or unless you have provided your consent, or we are otherwise permitted or required by law.

 

Direct marketing communications 

We may use your personal information to send you marketing and promotional communications about our products and services, including updates about new offerings, special promotions or other information we believe may be of interest to you. 

We will only use or disclose your personal information for direct marketing purposes where permitted by the Australian Privacy Principles. This means we will only send you direct marketing communications if: 

• you have provided your consent; or

• you would reasonably expect us to use your personal information for this purpose and you have not opted out of receiving such communications. 

If you do not wish to receive direct marketing communications from us, you may opt out at any time. Each direct marketing communication we send you will include a simple means for you to opt out, such as an unsubscribe link in emails. You may also opt out by contacting us directly at lisa@betterbeer.com.au. 

We do not sell, disclose, or transfer your personal information to third parties for their own direct marketing purposes unless you have provided your consent, or as otherwise permitted by law. If we engage third party service providers to send direct marketing communications on our behalf, we will ensure they comply with our privacy obligations. 

We may give third party service providers access to certain personal information, such as your name, email address, profile picture, user ID, contact details, content you have viewed or liked and information about advertisements you have been shown or clicked on. Some of this information may be considered personal information under the Privacy Act.

 

Use of cookies and related technology 

When you visit the Website, we may collect information about your device and your use of the Website.

We use this information to improve the operation and security of the Website, to direct you to the most relevant content, to remember your preferences for future visits, and for analytics purposes. We may also use this information for marketing and advertising, including displaying targeted advertisements, and may share it with third party service providers who assist us with these activities. Some of these third parties may be located overseas; for more information, please refer to the “Use or Disclosure Outside Australia” section of our Privacy Policy.

You can manage or opt out of cookies by changing your browser settings. Please note that disabling cookies may affect your experience of the Website.

 

Social media 

You may provide personal information to us via our social media sites or applications. If you connect your account(s) with our social media sites, we may automatically collect information using cookies, pixels, web beacons and similar technologies. This information may include your IP address, browser type, pages visited, links clicked, and other actions you take on the Website. 

Some of this information may be considered personal information under the Privacy Act.

 

Data retention and security 

We’re committed to protecting the personal information we collect and hold about you. While we take reasonable steps to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. Any information you provide to us is at your own risk. 

Personal information received in electronic format is stored securely using a range of measures including password-protected systems, encryption, firewalls and restricted access to personal information by authorised personnel only. 

We retain your personal information only for as long as necessary to provide our products and services, to communicate with you (including for promotional purposes, which you may opt out of at any time), and to maintain a record of your interactions with us. When your personal information is no longer required for these purposes, we will take reasonable steps to securely destroy or de-identify it, unless we are required by law to retain it for a longer period.

In some cases, your personal information may be stored or processed by third party service providers, which may involve overseas storage. For more information, including the countries involved, please refer to our “Use or Disclosure Outside Australia” section of our Privacy Policy.

If you suspect any misuse, loss, or unauthorised access, modification, or disclosure of your personal information, please contact us immediately. You also have the right to request access to or correction of your personal information, or to make a complaint about our handling of your information. For further details, please refer to the relevant sections of our Privacy Policy.

You are responsible for maintaining the confidentiality of your account details and password. Please notify us immediately if you suspect any unauthorised use of your account.

We may retain information in a de-identified or aggregated form that does not identify you personally.

Payment security

We do not store your credit card or debit card details in our systems. All payment transactions are processed in accordance with PCI-DSS standards. We only share your credit or debit card information with our financial institution for the purpose of processing financial transactions, or as required by law.

 

How to contact us 

If you have any questions or queries regarding the management of your personal information, or if you would like to request access to or correction of your personal information, please contact us at: lisa@betterbeer.com.au.   

You have the right to request access to the personal information we hold about you, and to request correction if you believe any of the information is inaccurate, out-of-date, incomplete, irrelevant, or misleading. We will respond to your request within a reasonable period. There is no fee for making a request, but if we need to charge a fee to cover the cost of providing access, we will let you know the amount and the basis for the charge in advance.

If you have a complaint or privacy-related concern, please contact us using the details above. We will acknowledge your complaint, investigate the matter, and aim to provide a response within 30 days. If you are not satisfied with our response, you may refer your complaint to the Office of the Australian Information Commissioner (OAIC).

For further information on Australian privacy laws, OAIC website at www.oaic.gov.au.

Last updated: August 2025